We love our clients at iAccounting Solutions! This is why decided to pick random clients (who want to participate) and “shine a light” on them.
Read about more about this downtown LA Cafe and their take on your cup of coffee!
My name is Bobak Roshan and I’m the founder of Demitasse Coffee. We have two coffee bars in Los Angeles and a micro-roastery. We’ve been brewing specialty coffee since 2011.
Why did you start your business?
I was obsessed with coffee my whole life and got more and more into it as I became less and less into the law (I was a lawyer before I jumped into coffee). I decided to get serious about it and left my firm and moved in with my parents while I got the shop off the ground.
What market/niche do you specialize in?
We market ourselves to people who enjoy quality and a touch of artisanship in their food and drink. We’re quality-obsessed and try to create an experience that will get people thinking of their coffee as more than just a pick-me-up. On the roasting side, we roast lighter than most in order to preserve the natural sweetness inherent in quality coffee.
What do you like most about working in your industry?
Meeting people and crafting fun drinks to get them to think about flavors and coffee in a different way. We try to push the boundaries beyond just “a vanilla latte.” We put a lot of time and effort into each drink we make and I’d like to think it shows! It’s always fun to see people’s reaction when they have a cup of coffee and then exclaim, “whoa. I don’t need to add milk to this!”